Is this a full corporate brand manual?

No. The small identity set is a practical starting point with a mark direction, type and colour decisions, usage guidance, and agreed exports.

Can you promise trademark clearance?

No. lunivexa does not promise trademark clearance. Any clearance review belongs with the client and an appropriate legal adviser.

Room 02 / visual identity

A small business identity should work before it grows

Austin visual identity studio work for an owner who needs a recognisable starting point, not a hundred-page presentation. We shape the mark direction, type, colour, usage notes, and exports so the business can present itself consistently tomorrow.

Tell us what you need

Colour swatches and a stamped identity study

Mark direction, type, colour, and a handoff you can use

The first conversation is about the business as a customer sees it. What is being bought? Where will the mark appear first? What must remain readable on a phone, a service sheet, or an estimate? Those answers set the scale. A small identity set then gives the offer a repeatable surface without pretending the company needs a global system.

We put the offer into words before we dress it up. That keeps the identity from becoming a mood board with no job. Direction is shaped around the real name, the real audience, and the material the owner will actually print or publish. No invented positioning is smuggled into the files.

Scope

Mark direction, type and colour decisions, usage sheet, and selected exports.

Price basis

Per agreed identity scope and export set. The written scope establishes the actual price.

Best for

A new or changing small business that needs one visual thread across its next customer touchpoint.

Not included

Trademark clearance, a guaranteed number of concepts, or a full corporate brand manual.

A printed type specimen with spacing marks

A type choice earns its place when the owner can set a heading without asking what to do next.

An oxblood stamp pressed into cream paper

The stamp is a maker's mark, not a claim of scale.

What gets made

Small enough to be remembered

The identity has to survive ordinary use. A mark that only works on a wide screen is not finished. A colour that disappears when printed on uncoated stock is not a decision. We test the choices against the places the client names in the scope.

Direction starts with the offer, the existing name, and the visual references worth keeping or dropping.

Type is selected for reading distance, ordinary software, and the amount of language the business needs to carry.

Colour is checked as ink, screen colour, and contrast. A gold accent stays an accent.

Handoff records the choices in plain language and supplies only the agreed export set.

Identity files meet the page, print, and profile

The handoff may include a mark for the primary use, a smaller arrangement where the scope calls for it, colour references, type decisions, and a concise usage sheet. Formats are confirmed in the scope. We do not list a file extension as a substitute for deciding where the asset belongs.

That distinction matters for a small business. The next customer conversation could happen in a browser, in a PDF sent from a phone, or across a counter with a printed card. The system should not ask the owner to become a production designer before lunch.

The work can sit beside a plain-language copy pass or a starter business pack. If the public face is still missing, a small business landing page gives the identity somewhere useful to go.

What we will do

Make a considered visual decision, show how it behaves, and leave a clear set of agreed files.

What we will not do

Invent a certification, promise trademark clearance, or inflate a modest business with decorative brand architecture.

The process

Four practical passes

Timing is shaped by the material supplied and the review boundary agreed in writing. There is no public launch promise attached to this service.

Read the business

Send the name, offer, current materials, and the place the identity needs to work first.

starting direction

Set the route

We narrow the visual route and explain the tradeoffs before polishing a chosen direction.

agreed direction

Make the system

Type, colour, mark use, and the requested applications are shaped into a coherent small set.

identity study

Prepare the handoff

Approved work is organised with usage notes and the export set named in the scope.

usable files

A fair fit

Good identity work starts with a real need

This is for an owner who wants a clear first version and is willing to make a decision. It is not a contest for the most elaborate presentation.

The number and shape of directions depend on the agreed identity scope. We do not promise a fixed concept count before seeing the business and the source material.

Yes, where that use is included in the written scope. A matching landing page or page copy can be discussed as a separate room of work.

It is not for a company seeking an invented history, a legal clearance promise, a large agency roster, or a decorative system with no immediate customer use.

Scope first

Tell us what needs a clearer face

Send the rough situation. lunivexa replies with a short view of fit and, if the work makes sense, a written scope. Public pages do not show a binding price; the identity parts, source material, and review boundary determine the quote.

Tell us what you need

BasisPer agreed identity scope and export set.

ConversationDirect working relationship with the small studio.

BoundaryNo guarantee of ranking, revenue, or growth.

One next step

Start with the identity problem

Tell us where the current presentation breaks. A name, a rough offer, and the next place the mark must work are enough for a useful first read.

Describe the business and the customer it serves.

Name the first asset that needs the identity.

Share any existing files or constraints.